Marketing Is Dead, Here’s What You Need To Know.
I’ve been speaking on this topic for a few years now and just reviewing my presentations it’s jaw dropping how …
Author Archives: DigiDarwin
The Angel and The Devil
People who work or have worked with me know that I have a lot of quirks. I’m not eccentric (at …
Oh hai! Remember me?
Where the heck did I go? After a few years off, I recently got a nice swift kick in the …
you’re not as awesome as you think
Alright…it’s time. Dear Brands: You’re Not As Awesome As You Think. Consumer don’t actually want to talk with you or …
What does pinning and timeline mean to your brand?
Don’t Tell - Show! In case you haven’t heard the most popular social network has finalized yet another change to …
Innovation over replication
We’ve all see the Take This Lollipop or HTML5/Arcade Fire campaigns (and if you haven’t you can see them here: …
Did Iteration kill the Strategization?
Did Iteration kill Strategization? (or strategy if you want to be grammatically correct) Yep! I made up a word - …
“Social”: It’s a Consumer’s World and Brands are just Visiting
Social. It’s a great thing. Social is a fantastic approach to marketing. I mean who doesn’t want the world spreading …
Hockey Gets Marketing Points!
This is not a personal topic blog, but i’ll let you in on a personal secret. I LOVE hockey. I …
Success Is Not Defined By Money
I saw this article recently on Digital Being a Success and read it a few times. Granted it’s just the headline …